Some thoughts on a very affordable Canadian Beauty Brand: Annabelle Cosmetics. The brand was first introduced to the market in 1967 by Montreal businessman, Morrie Cohen, before being acquired in 1999 by Groupe Marcelle Inc. The company defines itself as a “beauty destination for trendy colours, innovative and bold sophisticated technologies for every season”.
From what I’ve heard, Annabelle lip liners are fairly popular so I’d asked my mum to grab me one while she was in Canada. She got two: one from the Metallic line and the one from the Waterproof line. Both are pencil liners that need to be sharpened. On the website, the description of both liners are identical, save the brief reference to the different finishes. According to the Annabelle, these are a “must have tool when you need precision” featuring a “soft, smooth texture that slides over lips like silk and provides a natural finish with perfect definition”.
The metallic liners are designed to “give another dimension to your lip colour”. However, I did not find the colour to be particularly metallic. Also, it is a very dry formula, which can be a good and bad thing. It’s “bad” because it takes some serious work to get the pigment to actually transfer onto your lips, making application less than ideal. On the other hand because it is not creamy, once you get the colour on it tends to “cling” for the most part – which can be good. Sparkle is a very subtle, pinky-rose colour. It wore for about two hours before completely fading.
The Metallic Finish Lip Liners retail for $5.95 CAD.
The waterproof liners are designed to help you achieve “perfect lips for hours”. The difference between the metallic and waterproof formulas is like night and day. While I found the formula of Sparkle to be dry and difficult to work with, the waterproof liner in Boisenberry was creamy, smooth and comfortable on the lips. Application was effortless. This really reminded me of a more expensive lip liner. Although not completely waterproof, it did wear well for about 4-5 hours (with eating). Boisenberry is a berry-burgundy colour that will pair well with many Fall/Autumn colours. Actually, the pigment is so good you could wear this alone with some clear gloss as I did the lip swatches and be good to go.
The Waterproof Lip Liners retail for $6.95 CAD.
In the lip swatches, both liners are worn over the entire lip area with a completely clear gloss on top.
In my opinion, based only on the two colours tested, the waterproof liner is of better quality than the metallic liner. However, I know that there are those who prefer a drier formula when it comes to lip pencils so both formulas may be worth checking out. Overall, I think these liners are a great, affordable option for those of you who have convenient access to the brand.
What are some of the drugstore gems where you are from?
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