Hey beautiful people. Today, I’m posting a quick little Benefit Roller Lash Mascara review. To be honest, I had no plans whatsoever to review this new mascara. I know that many beauty bloggers and vloggers in the U.K. received a mini with the purchase of an Elle magazine. I’m not in the U.K., but when a friend made a recent exchange for me stateside, she got a deluxe sample of the Roller Lash which she kindly sent my way. Still, I wasn’t sure I’d blog about it – but several photographs and a week’s worth of wear later and here we are. 🙂
Benefit Cosmetics says: “It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits. Water-resistant. Ink black. Satin finish.”
In true Benefit style, the little paper packing that this came in was too cute. Plus, it conveniently provided all the information regarding the mascara’s claims, so less words from me:
Yes, the analogy to the hair rollers is a little gimmicky – but you can’t help but love, Benefit, right? Anyway, it’s all about the wand with this mascara, which is made up of many, many criss-crossed rubber bristles designed to super-charge your curls. (FYI – the rubber is pink).
I don’t necessarily have that much of an issue with curl. My lashes are not the most curly, but my main concern is volume, followed closely by length. I don’t have the challenge of mascara formulas making my lashes drop by by mid-day. That being said, everyone can use a little extra right?
The formula claims to be water-resistant, not water-proof but I didn’t experience any smudging. It is also a somewhat wet formula, though definitely not the wettest I’ve ever encountered. There is a tackiness to it that prevents it from being runny. Here are two coats of the mascara on my top lashes, one coat on the bottom
It added decent, though not mind-blowing curl. Like I said, curl is not so much an issue for me. The length that the Benefit Roller Lash gave was probably the most impressive aspect of wand and formula. Volume was a little iffy. The overall affect of the mascara reminds me very much of my beloved Le Volume de Chanel. Basically, if you have lashes that are quite spaced apart like mine are, your lashes will verge on spidery with too many coats. Side note, that post was the 11th I’d ever done, within my first two weeks of blogging, hehe. Maybe I’ll update those pics as well?
Anyway, if the Benefit Roller Lash has given me just a tad more volume wise, it would have seriously challenged the Chanel in my life. It comes pretty close. One more thing, with so many pointy bristles on this brush going in different directions, this is a wand you will want to take care with during application. Applying on the bottom lashes can be tricky. All in all, I may consider purchasing a full size.
The Benefit Roller Lash Mascara will release on 27th February at all retailers of the brand. It’s available now on Sephora for VIB and VIB Rouges.
Let’s do something fun and different for this post, shall we? As mentioned, there are probably tons of reviews out there on the Roller Lash Mascara. Lashes are different and have different needs. So, share your perspective! Beauty Bloggers, if you have a review of the Benefit Roller Mascara, use the InLinkz widget below and join in on the Link Party! I’ve taken the liberty of linking in reviews that I already know about.
BENEFIT ROLLER LASH MASCARA REVIEW LINK PARTY:
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