Sep 07 2016

Chanel Rouge Allure Velvet Rouge Feu Review & Swatches


Before we get started, just want to mentioned that you’ll notice quite a few lipstick reviews on the Blog this month. Not sure what happened…I went on a sort of lipstick binge. It’s my birthday month as well so I’ve treated myself to a few wish list items and most of them happened to be lip products. Go figure. Anyway, I loved the look of Chanel’s Fall 2016 makeup collection and was tempted to purchase several items, including the blush and eyeshadow palette. Exercising restraint (and comforted by the fact that many of the items from the collection will be permanent), I settled on one thing: the Chanel Rouge Allure Velvet Lipstick Rouge Feu.


Chanel Rouge Allure Velvet Rouge Feu Review Swatches


Rouge Feu is of Chanel’s Rouge Allure Velvet lipstick formula. Along with four other red lipsticks, it forms part of Chanel’s Fall 2016 Le Rouge collection. A collection, which you may have guessed, focuses on the color red. Chanel says “reinterpreted by Lucia Pica in Collection N°1, red upsets the codes. Through the depth of a nail polish, the frankness of a lipstick or the intensity of an eyeshadow, makeup classics give women a new power.”

Chanel Rouge Allure Velvet Rouge Feu Review Swatches
Chanel Rouge Allure Velvet Rouge Feu Review Swatches
Chanel Rouge Allure Velvet Rouge Feu Review Swatches

Chanel’s Rouge Feu is a bright warm toned orange-red. I chose it over the other shades in the collection mostly because I don’t own any other red like it. At first glance, I thought it might be similiar to La Bouleversante (which I reviewd here). However, after seeing it in person, the latter is decidely more of a cherry red and cooler in tone. In addition to individual swatches of Rouge Feu, I’ve swatched it side by side with La Bouleversante for comparison.


Chanel Rouge Allure Velvet Rouge Feu Review Swatches

Chanel Rouge Feu (No Flash)


Chanel Rouge Allure Velvet Rouge Feu Review Swatches

Chanel Rouge Feu (With Flash)

Chanel Rouge Allure Velvet Rouge Feu Review Swatches
Chanel Rouge Allure Velvet Rouge Feu Review Swatches Fall 2016

Rouge Feu (Left); La Bouleversante (Right)


Rouge Feu is the kind of red that I’ve always admired when worn by others but never thought would look good on me. Oh how wrong I was. Orange-reds, when done right like this one, really brighten the face and liven the complexion. Even on someone somewhat fair like myself (NC 25 in MAC, Beige 20 in Chanel), it works magic!

As I’ve mentioned before, despite some occasional misses, I am a fan of the Chanel Allure Velvet formula. According to Chanel, it promises to be “as soft and comfortable as velvet”…a “paradox of a matte yet luminous and ultra-comfortable texture” that contains “pure and highly concentrated pigments for intense colours” along with “soft-focus microspheres and ultra-thin pearlescent particles”.

Generally speaking, the Velvets offer rich opaque coverage while being fairly thin in consistency and vey comfortable on the lips. Moreover, application is smooth and even and the velvety satin finish mimics a soft matte without the drying effects of a traditional matte. I did find that Rouge Feu didn’t fade as evenly as some of my other Velvets. As a result, the color wore more quickly from the middle of the lips than it did on the perimeter. That being said, I should note that this happened mostly when eating a meal. Finally, like most of the Velvets I’ve tried, wear time was pretty decent. I got about 5 hours if not eating and using and about 3 hours otherwise.

Chanel Rouge Allure Velvet Rouge Feu Review Swatches

Although released as part of Chanel’s Fall collections, Chanel Rouge Allure Velvet Rouge Feu is permanent. Good news. It retails for $37.00 USD/£26.00 and is available at Nordstrom, Neiman Marcus, Bloomingdales, Saks Fifth Avenue, Selfridges, House of Fraser, and similiar retailers. (TIP: If you’re ever in The Bahamas, be sure to check out the Chanel counter – the products are a couple dollars cheaper!).


Is Chanel Rouge Allure Velvet Rouge Feu your kind of color? Also, what are your most iconic reds?





The product(s) mentioned were purchased with the author’s own money. The thoughts and opinions expressed are the author’s alone. Post may contain affiliate links. For more information see Disclaimer here.






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  1. What a beautiful lipstick! I have to admit, I still do not own any Chanel lip products, but this shade is very tempting, especially since it looks so beautiful on you.

  2. This is so pretty shade! I do love Chanel matte lipsticks x

    Pink Frenzy

  3. That is my kind of red! I know many are not a huge fan of orange reds as sometimes they make the teeth appear more yellow and the skin looks sallow but I adore them. This is a gorgeous shade, Kimmy.

    Shireen | Reflection of Sanity

    • Alina Bostan on September 7, 2016 at 1:03 pm
    • Reply

    I’m definitely quite scared of orange toned reds but this shade is beautiful and it suits you so well. The packaging is so dreamy x

    Beauty with charm

    • BeautyandTheBoy on September 7, 2016 at 3:40 pm
    • Reply

    Rouge Allure are my favourite not to mention the fact the packaging looks totally stunning! <3

  4. Such a gorgeous red! It looks great on your skin tone!
    I’m on a lipstick binge as well, seem to be buying just lipsticks nowadays, haha! x

    Mummy’s Beauty Corner

  5. Orange reds scare me! I heed the horror stories of yellow looking teeth… this one does look really nice though. I’d have to test the colours in person! I’ve not found “My Red” yet…

    • Lulle.Beaumiroir on September 8, 2016 at 1:49 am
    • Reply

    Beautiful shade! I was considering getting Rouge Vie from this collection.



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