Nov 14 2014

Drugstore: A Selection of Freeman Face Masks


Paper Face Masks are all the rage. I’ve been a long-time fan of this concept, back before they became so present in the western market. However, I’m I glad that they did catch on because it means we now have access to a wide range of brands. It’s a lazy girl’s masking dream. No mess to fuss with –  when you’re done, you can throw them away. I’m a huge face of the Karuna Paper Masks – which I’ve never talked about on the blog but are super expensive. I also love the Sephora brand (which I reviewed here). Though more affordable than Karuna, they are still $6.00 USD a pop. So you can imagine my excitement a few months back when, while browsing in Walmart and Target during a U.S. shopping trip, I came across a display of Freeman Face Masks.


Drugstore Freeman Face Masks


Freeman is a drugstore brand that offers a range of facial products (mainly masks) which are widely popular. And I suppose they too are getting in on the paper mask craze.  At just under $2.00 USD a piece, I had to give them a go. I picked up the Rose Brightening Facial Paper Mask, the Blue Agave Hydrating Facial Paper Mask, the Coffee and Chai Energizing Paper Eye Mask and, for good measure, a regular old clay mask, the Anti-Stress Dead Sea Minerals Clay Mask.

Before I get into how each mask performed, to avoid repeating myself, I thought I’d give you my general thoughts on the mask logistics, so to speak. The Freeman Facial Paper Masks are, generally speaking, average in size. They are smaller, for example, than the Sephora Fiber Masks which are actually quite large.  Good news for those will petite faces. 🙂 It is also worth pointing out that the eye cut-outs are also on the smaller side. I had to take a pair of small scissors and snip the openings a bit to make them fit comfortably. The eye mask, on the other hand, was perfect. I felt like Robin (Batman) whilst wearing it. You’ll see what I mean in the photo below.  As far as moisture levels go, all of the paper masks were well saturated without being too wet.  Per the directions, I did not rinse my face after use (of the paper masks).


Rose Brightening Facial Paper Mask

Drugstore Freeman Face Masks - Rose Brightening Facial Paper Mask

Drugstore Freeman Face Masks - Rose Brightening Facial Paper Mask 2


This was my favorite mask of the bunch. It smells faintly of roses (and is tinted pink!). I found it to be gentle and cooling on the skin. The directions say to leave on for 10-15 minutes, which I did. It was moderately hydrating and I did notice that my face seemed more alive after use. I recommend.


Blue Agave Hydrating Facial Paper Mask


Drugstore Freeman Face Masks - Blue Agave Hydrating Facial Paper Mask


While this mask was definitely very hydrating, my skin felt plump and smooth upon removal (after about 20 minutes), it made my eyes water. Must be one of the ingredients.


Coffee and Chai Energizing Paper Eye Mask

Drugstore Freeman Face Masks - Coffee and Chai Energizing Eye Mask 1
Drugstore Freeman Face Masks - Coffee and Chair Energizing Eye Mask


I left the eye mask on for about 15 minutes and followed with a light application of my usual eye moisturizer. Definitely noticed that the area seem more awakened and bright.  I was going out that evening and also found that my eye makeup applied extremely well.


Anti-Stress Dead Sea Minerals Clay Mask

Drugstore Freeman Face Masks - Anti-Stress Dead Sea Minerals Clay Mask
Drugstore Freeman Face Masks - Anti-Stress Mask Swatch

A typical clay mask that is decent and affordable. I think it works just as well as the Origins Clay Mask, for example, at drawing out impurities. Face can be left feeling tight and dry afterwards, however, so I recommend following up with a good moisturizer. Also, the bright smurf-blue colour is so fun. Walking around like that was definitely the best part. 🙂 I’ll definitely repurchase at some point.



Final verdict: you can’t go wrong with these very affordable masks. If you don’t end up liking one (as was the case with the Blue Agave), at the end of the day, it was only two bucks. 🙂 What are some of your favourite masks, paper or otherwise?





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  1. The Anti Stress mask sounds like a no brainer! Such a great post Lovely! I really am in need of a few good masks!

    Serene xoxo

      • Kimmy on November 14, 2014 at 7:28 pm
      • Reply

      Thank you, Serene. These packet mask really make it easy to test out the different kinds that are available. 🙂 xo

    • Mire on November 14, 2014 at 12:57 pm
    • Reply

    I haven’t tried these face masks yet but these sounds so good! I love tht each one of them has different forms and purposes!


      • Kimmy on November 14, 2014 at 7:30 pm
      • Reply

      Can you get them where you’re at, Mire? Thanks for stopping by!

    • MJ on November 14, 2014 at 10:01 pm
    • Reply

    I have been using regularly for over a year the original sheet masks from Asia – I wrote a blogpost about them just last week!
    I am aware it’s not easy for everyone to get hold of them, but if you have the chance, try those and you will see that nothing else you may have previously used compares.
    It would be interesting to see the back of these packages, to see the ingredients and where they are made.
    I didn’t post the back of mine because it’s all written in Korean haha.

    <3 <3

      • Kimmy on November 18, 2014 at 5:34 am
      • Reply

      I’ll definitely check out your review and see if I can research where to find them. You’re totally right it’s helpful to have the ingredient list. I’ve thought about photographing the back of things before but also wondered if it might be boring to some. I’ll definitely keep it in mind in the future! Thank you for your awesome advise as usually hun! xo

  2. I have never heard of paper face masks! Lol I’ve learnt something new reading this! Great post chick x

      • Kimmy on November 18, 2014 at 5:37 am
      • Reply

      Thank you hun! I’m glad I was able to share something new! 🙂

    • kpsays on November 18, 2014 at 6:32 am
    • Reply

    I didn’t know Freeman made paper masks! Hands down, my favorite are the Asian (esp Japanese) sheet masks. They are like a spa treatment. They are generally a nice, soft, cotton material. Next time I’m at the drugstore, I will definitely nosey around for these!!!

      • Kimmy on November 18, 2014 at 8:52 pm
      • Reply

      I think the Asian market definitely has the advantage when it comes to facial paper masks. Is there any brand in particular that you like best? xo

  3. The rose brightening one looks scary aha! I love a good facemask, they are so relaxing. Though you’ve reminded me I need to stock up on more!

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