Apr 15 2015

I’m Amplified…MAC Craving Lipstick


I don’t usually do single reviews of lipsticks but MAC Craving is a beauty that is worthy of quick mention. Described by MAC as a “burst of plum”, it comes across to me as a deep, warm plummy pink. In other words, there isn’t so much plum where one might feel that a shade like this should be reserved for the cooler months – its definitely a year round option.

MAC Craving Lipstick Review and Swatches

This is only my first lipstick in the Amplified formula. I do own Vegas Volt but it’s technically an Amplified Creme. The Amplifieds overall offer the kind of opaque coverage you’d expect from a Matte formula but are much less drying. In addition to even and comfortable application on the lips, the pigmentation is on point. So saturated! Craving also has great staying power especially considering how creamy it is – I’d say 4-5 hours without eating/drinking. But what really sells this baby? How smoothly it applies to the lips without settling into lip lines.

MAC Craving Lipstick Review and Swatches
MAC Craving Lipstick Review and Swatches
MAC Craving Lipstick Review and Swatches

My love affair with this formula has definitely kicked into high gear. I only wish that they offered more colors. Which shades do you recommend from the either the Amplified or Amplified Creme range?





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  1. This shade looks very pretty on your lips! x

    Mummy’s Beauty Corner

    1. Thank you, sweetie. I rocked it a few times this weekend. Love it! xo

  2. I love this shade!! It looks so pretty!! xo

    1. Another one to add to the list, maybe? 🙂 xo

  3. So darn beautiful! It’s like the perfect universal shade xoxo

    1. Agreed, Craving would be flatter on a wide range of complexions. 🙂

  4. This is pretty much ‘me’ in a shade – love it! How haven’t I come across this before?! xx

    Magpie Jasmine | Zoeva Brush Set Giveaway

    1. The same thimng happens to me sometimes when I’m browising in MAC or reading someone’s post about a MAC product. I’m like…I’m in the store all of the time, how did I not see this before. Lol. 🙂 xo

  5. Burst of plum, you said? I’m loving Craving on you big time! The only Amplified lipstick I own is Viva Glam Miley Cyrus and I love both the formula and the shade!

    1. Thank you, Sunny! I’ve been wanting the VG Miley lip glass but every time I’m in store, it’s sold out. I may just cave and get the lipstick though. :/ xo

  6. What a beautiful colour! xx

    1. Thank you! It sure is. x

  7. Ooh what a pretty shade!! I need another MAC lipstick like a hole in the head, but I am defo adding this to my wishlist!! Great review Kimmy! Adele xxx

    1. Haha. Thanks, Adele. It’s been challenging to keep my MAC lipstick stash in check lately. I’ve always tried to keep it to 12 (the amount that fits into my acrylic lipstick holder) but there maybe 13 in the collection at the moment…opps! xo

  8. Craving is such a stunning shade. I love Mac’s amplified formula but the only one I have is limited edition (Haute Altitude). x

    Renata | Speaking Beauty UK

    1. I definitely see more of the Amplified formula is my future, but I’ll try to keep things under control. 🙂 xo

    • Jen on April 21, 2015 at 10:30 am
    • Reply

    Gorgeous shade! Looks perfect on you!

    1. Thanks, Jen – do you own this one?

        • Jen on April 21, 2015 at 10:37 am
        • Reply

        No I don’t, but I would like too, it’s simply gorgeous!

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