Being an avid fan of Benefit’s Gimme Brow, I recently finished my 5th or 6th tube. However, instead of repurchasing, while browsing Sephora, I decided to try something new: the Lashfood Browfood Tinted Brow Enhancing Gelfix.
The concept of the Browfood Gel Fix is much the same as the Gimme Brow: a volumizing fiber gel for the brows. The Lashfood version promises to “define, thicken, and groom for a natural-looking finish” featuring thickening microfibers that help to create lush brows. You can clearly see the fibers when you take the applicator out of the tube.
The lightweight formula also promises “to lock in color for up to 12 hours and can work alone or over brow pencils without flaking or hardening”. Unlike the Gimme Brow which only comes in two shades (Light/Medium or Medium/Deep), the Gel fix is offered in three shades: Dark Blonde, Brunette and Dark Brunette. Having black hair and brows, I went with Dark Brunette and I’d say Medium/Deep and Dark Brunette are pretty comparable.
The mascara like wand is dual-sided, with one end being flatter featuring short bristles and the other slightly curved with longer bristles. Lashfood says that these shorter bristles provide precise control for thinner brows while the longer ones allow for effortless application for thicker brows. My natural brows are quite thin (and no, I didn’t over pluck as a teen, this is just the way they are) and I found that I could use both sides of the wand, but the shorter side was easier (less coloring outside the lines). Although the wand on the Gel Fix is much smaller than a traditional mascara wand, it is noticeable larger than the spoolie on the Gimme Brow.
Like its beloved counterpart, the formula of Browfood Gel fix blends pretty seamlessly with my natural brows. Toward the inner part of my brow, which requires some building, the tint is more noticeable against the skin. But with my brow situation, it really can’t be helped no matter what I use. This formula also sets the brows nicely without leaving a crunchy finish. Lasting powder is a little less than the promised 12, about 10 hours, after which I notice some slight fading, particularly in those areas where there is less hair for the product to cling to. Thicker browed gals probably won’t have this issue.
The reason I love thickening brow products like this is because they make fast work of my brow routine. I do use powders and pencils on occasion, as well as the Anastasia Dip Brow Pomade, which I love. But these application methods require a little more effort, especially on my thin brows. I have to be very careful not to make them look too drawn in (they look a little this way no matter what, which is the downside of sparse brows). With the Gel Fix and like products, I can get my brow routine done in seconds. They won’t look as defined as some other methods, but good enough and well-groomed.
In the demonstration below, I’ve applied one coat of the Browfood Gel Fix. On both brows, this takes less than 30 seconds. If I’m wanting to spend a little more time, I’ll apply an additional 2 coats and then clean things up with some concealer. These extra steps require one minute of my time, max. If I want to take things even further, I’ll use a pencil to further define the brow (I do this with Gimme Brow as well). As you can see (hopefully) the product thickens brows, as promised. For comparison, if you want to see how some other products work on my brows, check out my brow routine post.
In addition to its volumizing attributes, on account of the “thickening microfibers”, the Browfood Gel Fix is also “infused with Nano-Peptide Complex, a powerful peptide blend to support long-term brow rejuvenation”. I’ve only been using the product for a few weeks but I have notice my “strays” growing back faster than usually. I don’t do much grooming, on account of the thinness I’m dealing with, but I do pluck the strays that are outside of the designated “brow area”.
Anyway, it’s mostly those strays I see growing back at a more rapid rate – lending me to believe that this might work to stimulate growth for those who have over plucked in the past. That being said, I think, like with the hair on your head, very few things are, if any, are going to create hair follicles where there never were any to begin with. The best that I hope for is to condition and make the existing hairs more healthy – which I think this does do.
The Lashfood Browfood Tinted Brow Enhancing Gelfix retails for $24.00 USD and can be found at Sephora. I’ll probably end up going back to my Benefit Gimme Brow at some point, but this one is also a definite keeper! I’ll be reviewing another brow gel voluminizing type product in the near future so stay tuned.
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