Sep 06 2015

Sephora Brow Thickener Review & Demo


There’s been quite a bit of talk about brows on this Blog lately. Typically, I don’t have more than two or three brow-related products in my collection at any given time but I find myself with about six at the moment, including this latest addition: the Sephora Brow Thickener.

Sephora Brow Thickener Review

Sephora describes its Brow Thickener as a “powder liner to structure, intensify, and thicken brows in a natural or more sophisticated way”. With its specially designed foam applicator (which I thought was so interesting), it promises to fills out the thinnest, sparsest brows with an ultra-sheer powder formula that blends with one’s natural hair. There are three shades offered: 01 Blonde, 02 Medium Brown and 03 Brunette. Given my black hair, I went with 03 Brunette.

Sephora Brow Thickener Review
Sephora Brow Thickener Review
Sephora Brow Thickener Review

Sephora says that the applicator can be used either to draw a thin line for subtle brows or a thicker one to fill them in/build volume. And while this is true, when applying, one has to be mindful of the fact that the foam picks up quite a lot of powder. Brunette, in particular, is a very dark (and thankfully neutral) brown and it can be all too easy to go over board. It won’t be as obvious in the swatch as on the brows but trust me. I’d recommend tapping off excess or even lightly dabbing to remove some of the product.

Sephora Brow Thickener Review

When applying, a steady hand is required, especially if you have thinner/sparse brows like myself. At first, I thought the Brow Thickener would be similar to a tinted brow gel – super quick and effortless. However, it’s more like a using an actual powder but with a little more ease. Once I have the powder in place, I usually go back in with a small angled brush to perfect and even things out a bit, especially on either end of the brow (head and tail). If your brows are really, really thin you may find the foam applicator to be too thick.


Sephora Brow Thickener Review

Bare Brow (Left); One Coat of the Sephora Brow Thickener in Brunette (Right)


The positives of this product, however, are that, unlike a typical powder, you don’t need anything extra for this stuff to stay in place. No clear brow gel or wax required. The formula sort of self clings to existing brow hairs/skin and lasts all day with no help. I was very impressed. Also, though the look it gives is quite defined it is still somehow more “natural” looking than a gel – perhaps, because, it is essentially a powder. Overall, I do like it.  In fact, every time I wear it someone comments positively – either asking me if I took a professional class to learn to do my brows this way and/or if can teach them the same. That’s a good thing, right? Lol. I hope so.

The Sephora Brow Thickener retails for $12.00 USD.

What’s your favorite brow product?



Other reviews/brow demos you might be interested in:

YSL Couture Brow Tinted Gel

Lashfood Brow Food Tinted Brown Gel

My Brow Routine (Anastasia, Benefit)





The product(s) mentioned were purchased with the author’s own money. The thoughts and opinions expressed are the author’s alone. No affiliate links. For more information see Disclaimer here.





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  1. LindaLibraLoca

    Now that looks interesting. Is there a good shade selection?

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    1. Kimmy

      There are three shades, Brunette is the darkest, Medium Brown is in the middle and Blonde is the lightest. I purchased online so I haven’t seen the other two in person to say how the shades are in real life. 🙁

  2. elabellaworld

    uh that looks really good! Really pigmented!


    1. Kimmy

      Yes, definitely very pigmented. A little goes a long way!

  3. Velvet Blush

    It looks very natural and I love the way it’s an all in one product! I don’t use any brow products yet but I think this would be great for filling in missing bits 🙂

    Velvet Blush

    1. Kimmy

      It’s really good if you don’t want to fuss with too many products. Depending on the shape of your brows, you may have to do some cleaning up around the edges though. 🙂 Mine are thin and sparse, so I definitely have to do this. x

  4. Alina

    Hmm I don’t think I’ve ever seen anything like this before, how unique. I like that your eyebrows are defined but in a more natural way. Once again I wish we had Sephora in the UK as I’d be curious to try something like this x

    Beauty with charm

    1. Kimmy

      I agree – definitely defined but not in a painted on kind of way. I’m actually growing fonder of this product each time IO use it. It’s so strange to me that Sephora hasn’t made it to the U.K. Someone told me the reason why once but now I’ve forgotten. :/

  5. Karen

    This looks fabulous on you! Your brows are defined, but in a natural way like you say! So intrigued by the applicator!



    1. Kimmy

      The sponge/foam applicator is unique indeed, the powder just clings to it and yet distributes the powder so well. 🙂

  6. Brenda BusyBee

    I really like the finish it gives your brows..I would be worried with a powder that it would just go everywhere and be a total mess! But, your brows look spot on 🙂 x

    Brenda BusyBee

    1. Kimmy

      The powder doesn’t go anywhere actually. It really clings to that foam/sponge tip yet adheres so easily to the brow once you begin to apply. Even if you tap it with some force the excess powder will come off but it’s very fine and controlled. I just tap onto a tissue. Even if I turn the container upside down, the powder stays in there. 🙂

  7. Z. (@hellozauni)

    Whoa, never seen this before. I didn’t even know Sephora had a product like this. You did your eyebrows perfectly (that arch!). I think I may be a bit too heavy handed for this product, but I like the idea behind it.


    1. Kimmy

      Thank you, sweetie. That’s such a lovely comment. With how pigmented the powder is, it can be easy to over do it (which I have done once or twice) but eventually, I got use to it. 🙂

  8. Laura/Pink Frenzy (@Pink_Frenzy)

    I like the sounds of it and I haven’t tried anything quite like this before. I’m tempted to try it 😀

    Pink Frenzy

    1. Kimmy

      A unique product indeed, it grows on me more every day!

  9. Dagmara (@mummyscorner)

    This is a very interesting product, and the results are really good. And it seems like it’s quick and easy to use 🙂 x

    Mummy’s Beauty Corner

    1. Kimmy

      It’s pretty easy to use. Not quite as easy as a gel but pretty close. x

  10. Christina Lovethatlippie

    This sounds like a very unique hybrid type product! Your brows are on fleek girl!!

    1. Kimmy

      Lol. That made me laugh. In a good way. Thanks, girl.

  11. Jaa

    This is interesting! I want to try it! I have black hair, too, but I’m afraid 03 Brunette might be too dark for my liking. I kind love my brows to be a bit ashy grayish brown. Will definitely check it out, though, because I haven’t tried anything like this before!

    1. Kimmy

      I have a hard time with the ashy colors or browns in general. Many of the browns end up looking too red on me. But maybe I have’t found the right product yet. 🙂

  12. katshepsutt

    Wow looks like a raging success Kimmy – I have no brows to speak of so I cover them up with a long full fringe, but the blond variety might just be the solution to my particular dilemma xxx

  13. stashmatters

    Interesting concept! I think the result is stronger than I like my brows to look on a day to day basis. I use the Shu Uemura brow pencil and it’s a very nice wash of colour.

  14. agapelovedesigns

    wow, I had never heard of this product before! And I love the difference it makes. A very interesting product indeed! Love how it gives ease of use, and the more natural look of a powder vs a gel. Im really impressed with the results, your brows really look transformed! 🙂

  15. Ingrid @ Fabulous and Fun Life

    Your brows look fabulous! Brow products seem to be a trend not only on your blog but also in the beauty world in general currently.

  16. Renata Burden (@SpeakinBeautyUK)

    It looks incredibly easy to use and so pigmented, however, I think the final effect is a little bit less natural than I usually like going for. x

    Win an UD Naked Palette (1,2,3 or Smoky) or an Anastasia Contour Kit

    1. Kimmy

      I’ve gotten better at toning it down since this post but I know what you mean. But don’t hold it against this product, my lashes are so thin and sparse, it’s almost impossible for me to get a “natural” look if I’m trying to look like I have any brows at all, lol. 🙂

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