Aug 03 2014

Shiseido Ultimate Sun Protection Lotion SPF 50 (Summer Essential SPF)


The Shiseido Ultimate Sun Protection Lotion Broad Spectrum SPF 50 is marketed as a “highly nourishing sunscreen lotion for the face and body” that claims to be sand- and perspiration-proof, water-resistant (for up to 80 minutes) and PABA free.

Shiseido Ultimate Sun Protection Lotion

According to Shiseido, this super sunscreen contains “Super-Veil 360 for extreme outer protection”.  Apparently, this new technology allows the sunscreen to “fit perfectly on the uneven surface of the skin providing high protection from UV rays at all angles”. Additionally, it contains “Profense CEL, for inner protection, a new ingredient protecting cells and DNA from UV damage by controlling enzyme activity which is the cause of future uneven skin tone and wrinkles.”

It is formulated with rose apple leaf extract (antioxidant) and purports to leave no sticky or filmy feeling, becoming invisible on skin after application.

Before I get into the claims, it should be noted that it’s not easy to obtain the ingredient list for this product. It’s not listed on Sephora’s nor Shiseido’s website, neither on the back of the package (that I have anyway). In the end, I turned to the Daily Med which provides a vast amount of information on product ingredients and labeling.

Anyway, according to the Daily Med, the active sunscreen ingredients of the Shiseido Ultimate Sun Protection Lotion are: Octinoxate 7.4%, Octocrylene 3.0%, Titanium Dioxide 1.7% And Zinc Oxide 19.3%, making this a physical/chemical sunscreen combo (I go into more detail on the differences between sunscreens on the Series’ homepage here).

The percentage of Zinc Oxide, a physical sunscreen, is quite high, making this a great option for maximizing protection, but also signaling that the “white-cast” on this is pretty major. This leads me to my first comment on the claims, namely the “invisible” part. Even on my light-medium skin tone, this leaves a noticeable whiteness. If you are applying foundation over this and not planning to take photographs, it’s fine, but for darker skin tones the white-cast might be a consideration.

As this product is on the thicker side (which you may be able to tell from the swatch below), it takes some blending to work into the skin.  Once blended, however, the finish/feel on the skin is powder like and, admittedly, smooth. Those with extremely oily skin may find this to be too much. Even with my combo skin, it could make me look greasy on extremely hot/humid days.

Shiseido Ultimate Sun Protection Lotion

That being said, I think this product offers some great protection. It may sound strange to say this about a sunscreen, but I could “feel” it working. Also, as perspiration is a feature of daily life here, I can attest to the water-resistant qualities which I think were quite good. BTW, these water-resistant qualities extend to the other products you might use on your face as well. For example, I have found that if you if wear this under foundation, it helps that foundation from breaking down as a result of moisture.

Finally, I think this product is best suited for use outdoors or when engaged in some sort of outdoor activity.  It offers enough protection and can withstand the heat (to a degree). Remember, even when a sunscreen is marked as water-resistant, reapplying is essential if you are going to be outdoors for extended periods of time.

Confession: my favourite way to use this product is on my hands. The freckles there have been multiplying exponentially since moving back home and sunscreen is a must.  I really feel that this product, in particular, is well-suited for an area like the hands, which we wash (hopefully) frequently, as it “clings” well to the skin.


  • Extreme sun protection
  • Water resistant
  • Fairly thick coverage which leaves a major white cast – powder like finish.
  • Best for: Normal, Oily -Combo Skin Types.
  • Recommended for use during outdoor activities
  • Cost: High ($39.00 USD for a full size 3.3 fl oz)
  • Available Locally: Yes (Several stores in the downtown Nassau area carry Shiseido). Shiseido products can be found almost everywhere. In the U.S. they are sold at Sephora, Department Stores and Shiseido online.



Have any of your tried the Shiseido Ultimate Sun Protection Lotion? What are some of your favorite sunscreen products? Have you been enjoying the Summer Essential SPF Sunscreen Series?





All products featured were purchased by the author. All opinion’s are the author’s. No affiliate links. For more information see Disclaimer here.




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  1. Sounds like a great product for summer, specially when you are somewhere where its hot. Lovely review! xo’s

    Pink Frenzy

    1. Thanks hun! It’s definitely for when you’re gonna be outside for some serious business! 🙂

  2. I wouldn’t buy such a thick product myself (I’m loving Benefit Dream Screen which is almost weightless), but it sounds grate outdoor like you said… Loved this review, you always go so deep into reviewing the product but you’re always engaging! 🙂 xx

    1. I’ve never tried the Dream Cream. Need to look into it. Do you have a review? Thanks for your positive feedback on my reviewing style, I’m always afraid I’m being too detailed (hmm Hemingway, lol) but glad to hear it’s still engaging. 🙂 xxKimmy

      1. I’ve done a post about my favourite summer base here and I talk about it a little bit!
        I love how you write, it really shows that you CAN do it. Unfortunately when long reviews are written by someone without the needed skills it shows, and it does it badly… This isn’t your case for sure! 😉 xx

        1. You’re making me blush, hehe. I want you to know that that truly means the world to me, especially as I’ve always struggled with confidence in writing. You made my day! Will definitely check out the review. 🙂 xxKimmy

          1. I wouldn’t say anything if it wasn’t absolutely true 😉 xx

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