As initially envisioned for Foundation Fridays, I’m trying to do more regular foundation reviews here on Beauty Isles. When I began this series, I noted that a girl can only own so many foundations (right?). But one of the great things about the world of cosmetics consumption is that you can often score great samples with purchase. As was the case when I landed a sample of the Too Faced Born This Way Foundation with a Sephora order.
According to the company, the Too Faced Born This Way Foundation “is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can’t see the makeup and you can’t see imperfections—all that’s left is naturally radiant skin that looks like you were Born This Way.” Further claims are that the formula is infused with coconut water to naturally replenish moisture levels, alpine rose to brighten the skin’s appearance and promote elasticity, and hyaluronic acid for a smoother, more youthful appearance.
Packaging: I don’t have the full size, so I can’t adequately speak to the packaging. The deluxe size sample is housed in a plastic container as opposed to a frosted glass bottle. However, it does emulate the pump mechanism (as far as I can tell) which works quite well. This is what the full size looks like:
Shade Selection: When initially released, the foundation was offered in 12 shades. However, as of the date of this post Too Faced has 18 shades listed on their website ranging from “Snow” (Very Fair with Neutral-to-Pink undertones) to Mahogany (Deep with Neutral-to-Pink Undertones). There is also a notation on the site that six new shades will be added for Fall 2015. I’m not sure if the 18 includes those 6 new shades, meaning that they are already available, or if Too Faced will be adding 6 more shades? In any, event, I managed to pick up Light Beige which matched me (Light/Medium, NC 25/NC 30) pretty well.
Coverage: As promised this is Medium, buildable to the higher end of Medium/lighter end of Full. To get an idea of the level of coverage, I’ve applied one layer to the back of my hand (using fingers). You can see that it nearly completely covers my freckles.
Application Notes: The foundation has a lightweight but not thin texture. Forsaking my beloved Beauty Blender, I actually like this best with a dense, flat top brush. It gives me the best overall coverage.
Finish: A skin-like, natural satin. However, although oil-free, it can definitely look dewy on oilier skin, especially when not using a primer.
Wear: Without primer or powder, on my oily combo skin (with some dehydration), after about five hours my face develops shine and by the end of the day, the foundation has broken down somewhat around my nose and chin. Just a little primer, however, goes a long way. I like it most with the Hourglass Veil Mineral Primer and NARS Light Reflecting Powder (reviewed here), both of which do not greatly affect the overall finish of the foundation, but allow me to wear it all day (8+ hours) will minimum fuss. I’ll still experience some shine in the T-zone but it ends up looking more like a nice glow. I’m in a climate controlled office for most of the day but if I go outside for a few minutes, I definitely have to blot. Some have said this foundation settles into their fine lines and pores but this doesn’t really happen to me and I’ve got some large pores.
Other notes: No discernible smell. Oxidizes slightly (maybe half a shade).
Final Thoughts: I think I’ll love this in the “winter” (when temperatures here drop a little). And I think normal to drier skin types will definitely prefer it over those with combo or oily skin.
The Too Faced Born This Way Foundation retails for $39.00 USD/£27.00.
Have you tried this foundation? What are your thoughts/experiences?
The product(s) mentioned were purchased with the author’s own money (meaning I got this sample using a promo code when I placed an online order which I paid for). The thoughts and opinions expressed are the author’s alone. Post may contain affiliate links For more information see Disclaimer here.