Colored mascara may no longer be on trend but I recently purchased the ULTA Blue Mascara (ULTA Electric Mascara in Blue) on a whim and was so impressed, I had to share!
I’d wanted to get one of the Limited Edition Dior Addict colored mascaras back when they were released several months ago, either in It Blue or It Pink. Of course, they sold out before I could get my hands on one. Then the Ciaté Lash Lights were released but they didn’t get very good reviews. So I kind of forgot about it for a while. Until I saw these on display at ULTA:
Just look at the color payoff!
Now, I haven’t had much experienced with tinted mascaras so I can’t speak to how the ULTA Blue Mascara compares to other brands, but the result was better than I expected. Two things I will note. First, judging by the color of the tube, I’d expected a deeper blue – perhaps a little like the Dior Addict in It Blue. The ULTA version is more of a teal blue but it is such a striking color that I don’t mind. Second, expect to have lots of blue running down your face when you remove this – but it’s not unlike removing any other mascara, it’s just more noticeable because the color is so bright. 🙂 Besides the incredible pigmentation, the wand and formula on this mascaras is pretty decent, adding respectable volume, definition and length.
The mascara was on ULTA’s website a few days ago, but it no longer appears to be there. I’ve seen these colored mascaras in blue and purple around for years – so my guess is that they bring them back in stock from time to time. The regular retail price is $10.00 USD but it is almost always on offer so you can get it for much less. Oh, and finally, I’ve had good experiences with the ULTA Brand makeup in general so I recommend checking their products out. 🙂
Don’t forget to check out the Beauty Isles Blogiversary Giveway! I’m giving away a Too Faced Melted Kisses set, Lorac Pocket Pro and NYX Mega Shine Lip Gloss set!
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