Dec 09 2014

May no longer be trendy but…the Ulta Blue Mascara!


Colored mascara may no longer be on trend but I recently purchased the ULTA Blue Mascara (ULTA Electric Mascara in Blue) on a whim and was so impressed, I had to share!

I’d wanted to get one of the Limited Edition Dior Addict colored mascaras back when they were released several months ago, either in It Blue or It Pink. Of course, they sold out before I could get my hands on one. Then the Ciaté Lash Lights were released but they didn’t get very good reviews. So I kind of forgot about it for a while. Until I saw these on display at ULTA:

ulta blue mascara review
ulta blue mascara

Just look at the color payoff!

ulta blue mascara on eyes

Now, I haven’t had much experienced with tinted mascaras so I can’t speak to how the ULTA Blue Mascara compares to other brands, but the result was better than I expected. Two things I will note. First, judging by the color of the tube, I’d expected a deeper blue – perhaps a little like the Dior Addict in It Blue. The ULTA version is more of a teal blue but it is such a striking color that I don’t mind. Second, expect to have lots of blue running down your face when you remove this – but it’s not unlike removing any other mascara, it’s just more noticeable because the color is so bright. 🙂 Besides the incredible pigmentation, the wand and formula on this mascaras is pretty decent, adding respectable volume, definition and length.

ulta blue mascara wand and swatch
ulta blue mascara eyes close up

The mascara was on ULTA’s website a few days ago, but it no longer appears to be there. I’ve seen these colored mascaras in blue and purple around for years – so my guess is that they bring them back in stock from time to time. The regular retail price is $10.00 USD but it is almost always on offer so you can get it for much less. Oh, and finally, I’ve had good experiences with the ULTA Brand makeup in general so I recommend checking their products out. 🙂





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  1. That mascara looks so cool! I love it! I remember when Almay used to make tinted colored mascaras. I just think they’re so fun! 🙂 xo

      • Kimmy on December 9, 2014 at 11:56 am
      • Reply

      Hehe. It is cool. Yeah, I remember years back in the late 80’s early 90’s there were a good number brands that did colored mascaras – though I didn’t wear any back then. 🙂

      1. Well I think the trend needs to come back 🙂

          • Kimmy on December 9, 2014 at 12:18 pm
          • Reply

          Definitely! 🙂

    • elleseesyou on December 9, 2014 at 8:36 am
    • Reply

    love how pigmented it is!

      • Kimmy on December 9, 2014 at 11:56 am
      • Reply

      Definitely! Awesome payoff! 🙂

  2. I still love this look. It’s a subtle way to mix things up a bit and add something 🙂


      • Kimmy on December 9, 2014 at 4:24 pm
      • Reply

      Thank you, Karen, I agree!

    • lauralondonblogger on December 9, 2014 at 3:22 pm
    • Reply

    Woah Kimmy! I’m not sure if you realise how a-ma-zing (!!) this looks on you. You really suit a blue mascara! Very impressive. 😉 I don’t think the blue mascara thing would work on me though.. and unfortunately I haven’t been able to try Ulta products. 🙁

      • Kimmy on December 9, 2014 at 4:30 pm
      • Reply

      Thank you for such a wonderful comment, Silke. I really do like it. 🙂 Maybe not blue, but I think purple would work on you very well. 😉 xo

  3. Very fun!

      • Kimmy on December 10, 2014 at 1:41 pm
      • Reply

      Yes, indeed! 🙂

  4. Wow! That is a great, vibrant blue! I bet blue mascara will be back on trend in the summer — it seems like bright liner and mascara comes back every year. Love it!

      • Kimmy on December 10, 2014 at 2:37 pm
      • Reply

      This is true – if only not for that pesky 3 month rule! I’d keep it til then. 🙂

      1. That is a good point. I kind of forgot about that rule…

  5. Oh yeah I saw this on your IG and I was like “THIS IS SO COOL!” Most colored mascaras I’ve tried aren’t as colored as this one. This shade reminds me more of summer, but then again you live in the Bahamas, where it’s summery all the time so feel free to run wild with this 🙂

      • Kimmy on December 10, 2014 at 3:52 pm
      • Reply

      Hehe. So true. I was thinking of keeping it for the Summer but it will be no good by then. I’ll sport it from time to time. 🙂

  6. I absolutely LOVE this! wow I need to experiment with Blue Mascara now! 🙂

    Serene xoxo

      • Kimmy on December 11, 2014 at 1:57 pm
      • Reply

      Hehe. It really surprised me! Every girl needs blue mascara, right?

  7. The pigmentation seems amazing and its so bright! <3

    Pink Frenzy

      • Kimmy on December 11, 2014 at 1:59 pm
      • Reply

      Yes, definitely, bright is an appropriate adjective. 🙂

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