Couldn’t help myself – I purchased not one, not two but four of the new YSL Mascara Vinyl Couture. You guys know that I’m an avid YSL Beauty fan. I follow their Twitter and Instagram and let me tell you, they were not shy with the press and hype leading up to the launch of the Vinyl Mascaras. Those photos and videos had me drooling in anticipation. In fact, I was so excited I actually pre-ordered. But silly me sent the package to my friends address (thinking I’d be visiting soon). Long story short, I didn’t end up making the visit so she had to re-send the mascaras to me. The whole process took much longer than I’d hoped. Anyway, I did get them eventually. So were the YSL Mascara Vinyl Couture everything that I wanted them to be?
YSL says: Revolutionary, intense, super shiny color for lashes. The patented mascara formula gives lashes length, volume and curl with deep, saturated color like never before. This liquid lash color frames eyes with high impact color like never before, without compromising the sleek volume, definition, and curl you crave. Shocking color from root to tip, these high-sheen vinyl mascaras ensure lashes make a strong statement with every wink.
Like I said, I purchased four. They just looked so pretty!
As you can see, the YSL Mascara Vinyl Coutures have natural bristled mascara wands. The formula leans wet and is not prone to clumping. As with all YSL mascaras I have tried, there is a distinct floral scent (which doesn’t bother me, but scents rarely do). Before I offer my overall thoughts on the collection, let’s take a look a closer look at each shade and talk about how they performed individually. Bear in mind as you read my review and look at the mascaras on my eyes that my lashes are quite sparse. The mascaras will likely perform differently on those with thicker, fuller eye lashes.
I’m The Trouble #5
A rich, cobalt blue I’m The Trouble #5 is the brightest and most saturated of the mascaras that I purchased. It is vibrant enough to be worn alone and be noticeable on the eyes. The formula applies easily and is moderately lengthening and voluminizing. It holds a curl quite well and does not clump or flake (even after 10 hours of wear on hot, humid day).
I’m The Craze #7
A deep plum-purple, I’m The Craze #7 is much darker than I expected it to be. There is another purple in the collection, I’m The Unpredictable, which is described as an Aubergine. Based on that description, I thought it would be the deeper of the two and, therefore, I’m The Craze would be brighter. Guess I was wrong. The formula is moderately lengthening and voluminizing. It applies easily, does not clump or flake.
I’m The Storm #8
A dark black-grey sparkle, I’m The Storm #8 is a top coat mascara. This was the shade that I was most excited for – I was thinking black dressed in diamonds. Unfortunately, it turned out to be the most disappointing. How the product looks in the tube just doesn’t translate to the eyes. While there seems to be plenty of sparkle suspended in the base 1) the base itself is just not opaque enough and 2) the glitter does not adhere to the lashes. Part of the problem is the large brush/bristles – which work great with the regular formula but don’t do as as well with the top coat formulation to distribute the glitter in the mascara onto the lashes.
I’m The Fire #9
A yellow gold sparkle, I’m the Fire is also a top coat. Even though I still had some trouble getting full coverage on my lashes, it did a much better job than the black sparkle. Subsequently, I used a small eye fan brush like this one which improved results significantly. I think this top coat would really pop against a deeper skin tone.
Interestingly, if you swatch and blend out the mascaras with your fingers – you can see that the base of blue and gold are more opaque than the purple and black sparkle.
I adore YSL. You all know this. But I’m in two minds when it comes to the Vinyl mascaras. On the one hand, I do like the colors and think they can be used to create some beautiful, unique looks. On the other hand, based on their description and what I’d seen and read before the release, I expected the mascaras to be much more vibrant and saturated. I’m aware that tinted or colored mascara in general don’t tend to show up as well those with darker lash hairs as they might do on those with lighter hair. But when you say “high impact color like never before” – you’ve raised my expectations pretty high. And I know that YSL is capable of very vibrant colors. Remember Hippie Green from the Boho Stone collection? (I reviewed here).
You can wear the mascaras alone or mixed and matched to achieve a unique look (so says YSL). In my opinion, the blue is bold enough to wear alone but the others will work best when enhanced with eye shadow. You can also intensify the color payoff of the mascaras by using a white base. If you’re looking to make a statement, that is. In the look below, I paired the purple and gold mascaras (no white base) with similar toned shadows to really bring the colors to life. This photo was taken in natural light.
My conclusions: Of the four YSL Mascara Vinyl Couture shades, I’m happiest with the cobalt blue which came closet to meeting my expectations. Even though I likely get more use out of the purple because it is so subtle and adds a touch of interest for brown eyes – it’s just not quite what I expected (though it might show up more vibrantly on lighter hair). That being said, as far as mascara formulas go, both the blue and purple did a good job of giving me volume, length and curl without clumping or flaking. The gold top coat could be a little better formula-wise but I do like the effect it gives. As mentioned, I imagine it would look stunning against a deeper skin tone. The black sparkle top coat just doesn’t do anything for me at all.
How do you feel about colored mascaras? Have you guys tried the YSL Mascara Vinyl Couture? What are your thoughts?
The product(s) mentioned were purchased with the author’s own money. The thoughts and opinions expressed are the author’s alone. Post may contain affiliate links. For more information see Disclaimer here.