Jun 29 2016

YSL Mascara Vinyl Couture Review & Demo


Couldn’t help myself – I purchased not one, not two but four of the new YSL Mascara Vinyl Couture. You guys know that I’m an avid YSL Beauty fan. I follow their Twitter and Instagram and let me tell you, they were not shy with the press and hype leading up to the launch of the Vinyl Mascaras. Those photos and videos had me drooling in anticipation. In fact, I was so excited I actually pre-ordered. But silly me sent the package to my friends address (thinking I’d be visiting soon). Long story short, I didn’t end up making the visit so she had to re-send the mascaras to me. The whole process took much longer than I’d hoped. Anyway, I did get them eventually. So were the YSL Mascara Vinyl Couture everything that I wanted them to be?


YSL Mascara Vinyl Couture Review Photos Swatches


YSL says: Revolutionary, intense, super shiny color for lashes. The patented mascara formula gives lashes length, volume and curl with deep, saturated color like never before. This liquid lash color frames eyes with high impact color like never before, without compromising the sleek volume, definition, and curl you crave. Shocking color from root to tip, these high-sheen vinyl mascaras ensure lashes make a strong statement with every wink.

Like I said, I purchased four. They just looked so pretty!

YSL Mascara Vinyl Couture Review Swatches
YSL Mascara Vinyl Couture Review Swatches
YSL Mascara Vinyl Couture Review Swatches

As you can see, the YSL Mascara Vinyl Coutures have natural bristled mascara wands. The formula leans wet and is not prone to clumping. As with all YSL mascaras I have tried, there is a distinct floral scent (which doesn’t bother me, but scents rarely do). Before I offer my overall thoughts on the collection, let’s take a look a closer look at each shade and talk about how they performed individually. Bear in mind as you read my review and look at the mascaras on my eyes that my lashes are quite sparse. The mascaras will likely perform differently on those with thicker, fuller eye lashes.


I’m The Trouble #5

YSL Mascara Vinyl Couture Review Blue

YSL Mascara Vinyl Couture Review I'm The Trouble Blue


A rich, cobalt blue I’m The Trouble #5 is the brightest and most saturated of the mascaras that I purchased. It is vibrant enough to be worn alone and be noticeable on the eyes. The formula applies easily and is moderately lengthening and voluminizing. It holds a curl quite well and does not clump or flake (even after 10 hours of wear on hot, humid day).


I’m The Craze #7

YSL Mascara Vinyl Couture Review Purple
YSL Mascara Vinyl Couture Review I’m The Craze Purple

A deep plum-purple, I’m The Craze #7 is much darker than I expected it to be. There is another purple in the collection, I’m The Unpredictable, which is described as an Aubergine. Based on that description, I thought it would be the deeper of the two and, therefore, I’m The Craze would be brighter. Guess I was wrong. The formula is moderately lengthening and voluminizing. It applies easily, does not clump or flake.


I’m The Storm #8


YSL Mascara Vinyl Couture Review Dark Sparkle


YSL Mascara Vinyl Couture Review I’m The Storm Dark Sparkle Top Coat


A dark black-grey sparkle, I’m The Storm #8 is a top coat mascara. This was the shade that I was most excited for – I was thinking black dressed in diamonds. Unfortunately, it turned out to be the most disappointing. How the product looks in the tube just doesn’t translate to the eyes. While there seems to be plenty of sparkle suspended in the base 1) the base itself is just not opaque enough and 2) the glitter does not adhere to the lashes. Part of the problem is the large brush/bristles – which work great with the regular formula but don’t do as as well with the top coat formulation to distribute the glitter in the mascara onto the lashes.


I’m The Fire #9

YSL Mascara Vinyl Couture Review Gold
YSL Mascara Vinyl Couture Review I'm The Fire Gold Sparkle Top Coat

A yellow gold sparkle, I’m the Fire is also a top coat. Even though I still had some trouble getting full coverage on my lashes, it did a much better job than the black sparkle. Subsequently, I used a small eye fan brush like this one which improved results significantly. I think this top coat would really pop against a deeper skin tone.

Interestingly, if you swatch and blend out the mascaras with your fingers – you can see that the base of blue and gold are more opaque than the purple and black sparkle.


YSL Mascara Vinyl Couture Review Photos Swatches


I adore YSL. You all know this. But I’m in two minds when it comes to the Vinyl mascaras. On the one hand, I do like the colors and think they can be used to create some beautiful, unique looks. On the other hand, based on their description and what I’d seen and read before the release, I expected the mascaras to be much more vibrant and saturated. I’m aware that tinted or colored mascara in general don’t tend to show up as well those with darker lash hairs as they might do on those with lighter hair. But when you say “high impact color like never before” – you’ve raised my expectations pretty high. And I know that YSL is capable of very vibrant colors. Remember Hippie Green from the Boho Stone collection? (I reviewed here).


YSL Mascara Vinyl Couture Review vs Hippie Green


You can wear the mascaras alone or mixed and matched to achieve a unique look (so says YSL). In my opinion, the blue is bold enough to wear alone but the others will work best when enhanced with eye shadow. You can also intensify the color payoff of the mascaras by using a white base. If you’re looking to make a statement, that is. In the look below, I paired the purple and gold mascaras (no white base) with similar toned shadows to really bring the colors to life. This photo was taken in natural light.


YSL Mascara Vinyl Couture Review


My conclusions: Of the four YSL Mascara Vinyl Couture shades, I’m happiest with the cobalt blue which came closet to meeting my expectations. Even though I likely get more use out of the purple because it is so subtle and adds a touch of interest for brown eyes – it’s just not quite what I expected (though it might show up more vibrantly on lighter hair). That being said, as far as mascara formulas go, both the blue and purple did a good job of giving me volume, length and curl without clumping or flaking. The gold top coat could be a little better formula-wise but I do like the effect it gives. As mentioned, I imagine it would look stunning against a deeper skin tone. The black sparkle top coat just doesn’t do anything for me at all.

The YSL Mascara Vinyl Couture retail for $29.00 USD and can be purchased at Sephora, Nordstrom, Neiman Marcus, HarrodsDebenhams, Saks Fifth Avenue and similar retailers.



How do you feel about colored mascaras? Have you guys tried the YSL Mascara Vinyl Couture? What are your thoughts?






The product(s) mentioned were purchased with the author’s own money. The thoughts and opinions expressed are the author’s alone. Post may contain affiliate links. For more information see Disclaimer here.






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  1. Ah a little disappointed because they look so unique and fantastic, I really thought it would give serious glitter and colour payoff and be really striking in both photos and in person, but I think I would give this a miss. The best coloured mascara I have tried are the By Terry Terrybly mascaras, they come in gorgeous colours and you can build the intensity of the colours, I highly recommend them. You can get them in Space NK and Sephora, it’s worth going in store and having an advisor put it on you so you can see how lovely they are. They are super expensive but honestly worth every penny. I have been steadily adding to my collection and I have all the colours except the newest green one (I hate green). Great post, thanks for sharing, glad I didn’t buy them xxx

    ALittleKiran | Bloglovin

    1. Thank you for the recommendation, sweetie. I’ll keep the Terry mascaras in mind for sure!

  2. I have the black one from this range and I like it but I can see why you’re disappointed with some of these. I’m the Storm looks so promising but dang, what a let down.

    Shireen | Reflection of Sanity

    • Lulle.Beaumiroir on June 29, 2016 at 7:59 pm
    • Reply

    Oh, too bad the sparkly black doesn’t show up at all 🙁
    I had only seen reviews of the bright cobalt and I find it really impressive, it’s definitely the brightest blue mascara I’ve ever seen. I kind of like the “blurple” one, and I think it would work well on my green eyes. Temptation…


  3. I think I’ll give these a miss – I prefer a lot more volume to my lashes! xx


  4. I saw these and wasn’t impressed with them. They always come out from brand to brand every once in a while, and never go down too well.

  5. I love the makeup look you did! The gold is my favorite out of them all x

    Pink Frenzy

  6. You bought FOUR of these! You don’t kid around, do you? haha!
    Aww I was most excited for I’m The Storm #8 too – how disappointing!
    I LOVE the eye look you did with the gold one, really wearable, surprisingly.
    I’m going to tell my friend about the cobalt blue one though – she loves blue mascaras and was upset that Sephora stopped carrying the Dior one. These aren’t limited edition, are they?

    1. I think these have been pulled from shelves. Have you heard anything official?

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