How we choose
Methodology
Our method separates the reader’s need, the available evidence, and the commercial route.
1. Define the decision
We start with a specific concern, routine, format, market, and budget context. The intended reader outcome is written before product selection.
2. Review the evidence
Sources, specifications, ingredient context, safety information, and prior editorial coverage are checked. Uncertainty and meaningful limitations stay visible.
3. Label testing status
Every product record distinguishes “not personally tested,” “evidence reviewed,” and “human tested.” A label never upgrades the strength of a claim by itself.
4. Check US and UK relevance
Regional retailer links, product names, availability, and disclosure requirements are checked separately. Both retailer routes remain available where verified.
5. Recheck and correct
Material updates, broken destinations, changing evidence, and availability are reviewed. Last-checked fields support this process without implying continuous monitoring.